The new Chicken Strips website is live. We have been working on it quietly in the background, and now it is ready for riders, customers, and anyone with a custom idea to explore.
This update is more than a visual refresh. The site now gives Chicken Strips a stronger home online. It is sharper, easier to use, and better connected to the way we actually work. You can shop designs, browse galleries, send photos, request quotes, and share artwork without everything turning into a long message thread.
Most importantly, the site now feels more like us. Chicken Strips is built around motorcycle clothing, custom graphics, stickers, rider culture, and the real people who wear the gear. The new website puts that story in the right place.
The new Chicken Strips homepage is built around riders, custom graphics, and gear that stands out.
A Stronger Homepage
First, the homepage now gives a much clearer introduction to Chicken Strips. It shows what we do, who we make it for, and where visitors should go next.
If you want ready-made designs, the shop is easy to find. If you want something personal, the custom design route is clear too. That matters, because not every customer arrives with the same goal. Some people want a hoodie. Others want workwear, stickers, or a design made from scratch.
We have also brought back Random Drops on the homepage. This section pulls live products from the shop and shows different items from the range. As a result, returning visitors see fresh designs instead of the same fixed section every time.
Built To Be Easier To Use
A big part of the rebuild was making the site easier for different types of customers. Some visitors already know exactly what they need. Others have a rough sketch, a logo, a photo, or a half-formed idea. The new layout gives those journeys their own space.
Because of that, the site should create fewer missed details. It should also reduce the back-and-forth before a quote can begin. Instead of sending files in one place and notes in another, customers can now send clearer information from the start.
New Galleries For Real Gear
Next, we have added a proper galleries page. This gives customer photos and custom builds their own home on the website.
Chicken Strips makes more sense when you see the gear being used. It looks better on rides, at meets, in garages, at fuel stops, and on the people who actually bought it. Product photos are useful, but real customer photos tell a different story.
The new galleries page gives customer photos and custom builds their own proper home.
The first galleries focus on customer photos and customer builds. Over time, we can add more collections for events, rideouts, limited drops, workshop updates, and behind-the-scenes work. Each gallery sits in its own box, so the page can grow without becoming cluttered.
There is also a new Spotted In The Wild feature. If you have Chicken Strips gear out in the real world, you can send us a photo from the galleries page. If we feature your image, we will send you a one-time 10% discount code as a thank you.
Quote Tools With File Uploads
We have also improved the practical side of the site. The workwear and sticker quote tools now support file uploads. This makes custom requests much easier to understand.
The workwear quote tool now supports artwork uploads and clearer quote details.
Customers can upload print-ready artwork, logos, photos, PDFs, ZIP files, or reference images while they submit a quote. For example, a workwear request might include a front graphic, a back graphic, sleeve artwork, and a reference file. Now those files can travel with the quote instead of arriving separately.
The upload system is also safer. Customer files are stored privately, so they are not exposed as simple public links. That is important when people send brand files, early designs, or artwork that still needs work.
A Better Base For The Future
This rebuild gives us a better base for future updates. We can add new galleries, improve product customisation, manage uploaded artwork, and create customer rewards from inside the Chicken Strips tools area.
We can also keep the site cleaner. Seasonal notices can expire automatically. Gallery submissions can be approved before they appear. Featured customer photos can trigger a one-use discount code. These details are not flashy, but they make the site much easier to run.
The new Chicken Strips website will keep changing. That is the point. The brand is not a static catalogue. It is designs, drops, custom work, customer photos, road culture, workshop progress, and new ideas arriving all the time.
If you have not looked around yet, start with the homepage. Then browse the shop, check the galleries, or try one of the quote tools if you have a custom project in mind. If you already own Chicken Strips gear, send us a photo. We would love to see where it ends up.
Thanks for supporting a rider-owned brand and helping Chicken Strips grow. The new website is live now, and this is only the start.
Back On It And Getting Orders Moving Again
We are back, we are settled in, and we are getting properly stuck into orders again.
After a short break away, this week has been all about catching up, clearing messages, checking details, and getting everything moving in the right order. A few days out in the sun was exactly what was needed, but coming back always brings that familiar list of things waiting to be picked up. The good news is that we are back on it.
The first job has been working through customer messages and making sure nothing gets missed. Custom clothing and workwear orders always need a bit more care than a standard click-and-ship order. Names, sizes, colours, logos, artwork, print positions, quantities, notes, and delivery details all matter. It is the sort of work where small details make a big difference, so we are taking the time to check things properly.
We have also been getting back into the order flow: confirming what needs printing, checking what is waiting on customer approval, lining up the next bits for production, and making sure invoices and payment links are going out where they need to. It is not the most glamorous part of the job, but it is the part that keeps everything moving.
If you have messaged while we were away, thank you for bearing with us. We are working through everything as quickly as we can, and if your order needs a reply, a proof, or a payment link, it will be picked up. We would always rather give a clear answer than fire back something rushed, especially when it involves custom kit.
There is something nice about coming back with fresh energy. The break was great, but it also made us keen to get back into the workshop side of things. Seeing orders move from an idea in a message to finished clothing ready to go out is still one of the best bits. Whether it is bike-related gear, workwear, event clothing, or a one-off custom request, it is always satisfying when it starts coming together.
This week is about getting back on top of the queue and making steady progress. That means replies, invoices, artwork checks, order updates, and the usual behind-the-scenes jobs that make the finished product happen.
Thanks again to everyone who has ordered, waited, chased politely, shared a post, or recommended Chicken Strips to someone else. It all helps, and it is genuinely appreciated.
We are back in the swing of it now, and the next batch of orders is already moving.
A Little Gran Canaria Sun Before Getting Back To It
There is something properly good about stepping away for a few days, especially when life has been full of orders, messages, artwork checks, hoodie planning, and the usual rush that comes with keeping Chicken Strips moving.
Last week we managed to get away to Gran Canaria for a bit of sunshine and a proper reset. It was one of those trips where the main plan was not to have too much of a plan. A slower morning, a coffee in the sun, a walk without a deadline, and a chance to let the brain cool down for a minute. Sometimes that is exactly what you need.
Gran Canaria did the job nicely. Warm evenings, good food, bright skies, and enough time to remember that sitting still is occasionally allowed. It felt strange at first, because when you are used to checking orders, replying to customers, and thinking about the next batch, switching off takes a little practice. But once we got into it, it was brilliant.
That said, we did miss the motorcycles.
You can take a break from work, but apparently you cannot fully switch off the bit of your brain that spots a decent road and immediately thinks about how good it would be on two wheels. Gran Canaria has some beautiful roads, plenty of bends, and the kind of scenery that makes you wish you had packed a helmet. Even while relaxing, the bike talk still found its way in.
It was a good reminder of why we do what we do. Chicken Strips has always been built around people who love bikes, rides out, events, and that feeling of being part of something. Even when we are away, that world comes with us. It is not just work sitting in a folder somewhere. It is the people, the orders, the stories behind the kit, and the excitement when something lands exactly how it should.
The break was needed. It gave us a chance to slow down, get some sun, and come back with a bit more energy. We know a short pause can mean things stack up a little, but we would rather come back refreshed and get everything handled properly than run on empty and rush the details.
So thank you for the patience while we were away. Orders, messages, and updates are being picked back up, and the wheels are turning again.
Gran Canaria was lovely. The sunshine was welcome. The rest was needed.
