Ruby Ride Custom Hoodies For International Female Riders Day
Some custom jobs start with a logo. This one started with four riders.
For Ruby Ride’s International Female Riders Day ride on Saturday 2 May 2026, we made four unique hoodies for four ladies heading out as part of the day. The ride went to Superbike Factory in Milton Keynes, then on to Bedford, but the brief was never just “make something for an event.” It was more personal than that.
Each hoodie had to feel like it belonged to the person wearing it. Their bike mattered. Their humour mattered. The things they cared about mattered. That is where the idea found its shape: a shared “Part Lady” identity across the set, with each design taking a different route through the rider’s world.
One hoodie leaned into the chaos and attitude of a little black ninja cat. One brought in two dogs with proper Part Bark energy. One had a biker sheep with enough stubbornness to feel immediately at home. Another pulled in a darker fairytale feel, mixing the rider’s bike with an Alice-inspired character. They all lived in the same visual family: black hoodie, hot pink movement, white brush lettering, bike culture, and enough personality that none of them felt copied from the next.
That is the bit we love about custom work. It is not about putting a name on a blank and calling it personal. It is about listening for the detail that makes someone light up, then turning that into artwork they would actually want to wear. A bike can tell you a lot about a rider, but so can the little things around the bike: pets, jokes, favourite characters, colours, nicknames, the stuff that seems small until it becomes the whole point.
Seeing the hoodies tied into International Female Riders Day made the job feel even better. The day itself was about women riders being visible, taking up space, sharing the ride, and enjoying the scene together. The stop at Superbike Factory gave it that proper event feeling: bikes everywhere, riders talking, cameras out, people meeting each other properly rather than just passing on the road. Bedford gave the day somewhere to roll on to, which is how a good ride should feel.
The hoodies were made as one-offs, but they show exactly why custom clothing works when it is done with care. Four riders can be part of the same day and still have four completely different stories. The job is not to flatten that into one generic design. The job is to let each one stand on its own, while still feeling like part of the group.
That is what these Ruby Ride hoodies did. Same ride. Same energy. Four different personalities, built around the bikes and the details that mattered.
Custom work should feel like that: not off the shelf, not random, and not watered down. Just personal enough that the person wearing it knows it could only have been made for them.
Some designs are built to explain themselves. Twisties Die is one of them.
This hoodie is for the riders who do not measure a route by distance alone. A hundred miles can feel flat if the road never moves, and ten miles can stay in your head all week if the corners come one after another. Twisties Die leans into that feeling: the private grin when the road starts folding into itself, the way the pace changes, the way every bend asks for attention.
The phrase has a bit of bite to it, but the hoodie is not trying to sound reckless. It is about preference. It says you would rather be awake on the bike than simply getting from one place to another. It is for people who look at a map and instinctively avoid the easiest line because the easiest line usually misses the point.
The front keeps the idea close, while the back gives the drop its main statement. That balance matters. A good riding hoodie should work when you are off the bike too. It should look like a proper piece of clothing, not just a slogan printed onto fabric. Twisties Die has that road-minded attitude without needing to shout every second.
It belongs to the same world as the best group rides: early starts, cold fingers, fuel stop chat, and the unspoken agreement that the fun begins when the corners do. The hoodie carries that mood cleanly. It is simple, direct, and made for riders who understand that a road can have personality.
This drop is for the bend hunters, the route planners, and the people who know exactly why the long way home is usually the right way home.
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Custom Hoodie Drop
The Custom Hoodie is not just another design in the range. It is the one that hands the idea back to the rider.
Most hoodie drops start with a phrase, a graphic, or a mood. This one starts with ownership. It is for the person who wants something tied to their own bike, their own nickname, their own group, or their own little piece of riding culture. That is what makes custom work feel different. It stops being merch and starts becoming a marker.
Riding is full of small identities. The bike you chose. The roads you know. The mates you ride with. The phrases only your group understands. The Custom Hoodie gives those details somewhere to live. It can be clean and minimal, loud and funny, personal without being overworked.
The best custom pieces do not feel like templates. They feel considered. The front can carry the quieter detail, the back can take the main hit, and the extra graphic gives room for something more specific without crowding the whole hoodie. Done properly, it still feels wearable, which is the difference between a custom hoodie that gets used and one that sits in a drawer after one photo.
This drop is also a reminder of what Chicken Strips is good at: taking rider language and turning it into clothing that feels close to the scene. Not polished until it becomes bland. Not random graphics with a bike slapped on top. Something with enough personality to feel like it came from the garage, the meet point, or the group chat.
The Custom Hoodie is for riders who want the drop to point at them a little more directly. Your bike, your words, your crew, your version of the story.
Lean Into It works because it means more than one thing, and both meanings belong on a bike.
On the road, it is practical. You do not get through a bend by freezing up and hoping the bike sorts itself out. You look where you want to go. You settle yourself. You trust the machine. You lean into it.
Off the road, the phrase still holds. It is the small push to stop hovering at the edge of something and actually commit. That is why this hoodie lands differently from a straight riding joke or a loud slogan. It has motion in it. It feels like advice, but not the preachy kind. More like something an experienced rider says once and lets you figure out for yourself.
The design carries that feeling with confidence. It does not need to over-explain the idea. The phrase is strong enough to hold the centre, and the front/back layout gives it that drop-piece structure: something readable at a glance, with enough presence from behind to work at meets, garages, rideouts, and day-to-day wear.
What makes Lean Into It a good Chicken Strips drop is that it understands rider psychology. Corners expose hesitation. So does learning anything properly. You can see the same lesson in throttle control, positioning, braking, and life outside the bike. The hoodie picks one phrase and lets it carry all of that without turning it into a lecture.
This is for the rider who likes a design with a bit of backbone. It is clean, direct, and quietly motivational in a way that still feels grounded in the road.
Lean Into It is not about showing off. It is about committing to the line once you have chosen it.
£45.00Select options This product has multiple variants. The options may be chosen on the product page
Find Your Line Hoodie Drop
Every rider hears the same advice at some point: find your line.
It sounds simple until you realise it is not just about where the tyres go. It is about vision, confidence, timing, patience, and knowing when not to force it. A good line through a corner feels almost quiet. Nothing dramatic. Nothing rushed. Just the bike, the road, and the rider agreeing for a second.
That is the energy behind the Find Your Line hoodie. It is not a chest-beating design. It is calmer than that. It is built around one of the most important ideas in riding: your line is yours, but it still has to respect the road. You learn it through mistakes, smooth days, ugly days, wet roads, new tyres, tired mornings, and those rare rides where everything feels properly connected.
The phrase also works away from the bike. Finding your line is personal. It is choosing your pace without letting someone else drag you into a bad decision. It is learning the difference between confidence and ego. It is the part of riding culture that experienced riders understand deeply, even if they do not always say it out loud.
As a hoodie, the design has that steady presence. It is made for people who appreciate the craft of riding as much as the noise of it. The front graphic gives the piece identity without making it feel crowded, while the back gives the message room to breathe.
Find Your Line is a drop for riders who care about the clean way through. Not the fastest for the sake of it. Not the loudest in the group. The rider who knows that style starts with control, and that the best line is the one you can ride again tomorrow.
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Respect The Road Hoodie Drop
Respect The Road is one of those phrases that should never feel soft.
It is not about being timid. It is not about draining the fun out of riding. It is about understanding what the road is and what it is not. It is not a closed circuit. It changes under you. Gravel appears where it was clean last week. Drivers miss things. Weather turns. Corners tighten. Familiar routes still have new ways to catch you out.
That is why this hoodie matters. It says the rider can love the pace, the sound, the lean, and the freedom while still carrying a bit of humility. In fact, the best riders usually do. They know the road deserves attention. They know confidence without respect turns ugly fast.
The design takes that message and gives it weight. It is direct, but it does not feel like a safety poster. That is the important line. Chicken Strips has always worked best when it speaks like riders speak: honest, sharp, a little rough around the edges, and rooted in real road behaviour.
Respect The Road belongs at the meet point, in the workshop, at the fuel pump, and on the walk back from the bike after a good ride. It is the kind of hoodie that carries a principle without making the wearer sound like they are giving a speech.
There is a quiet confidence to the drop. It knows the message is strong enough. It does not need nonsense around it. For newer riders, it is a reminder. For experienced riders, it is a nod. For everyone, it is a good rule to keep close.
Respect The Road is for people who understand that the road gives you the ride, but it never owes you one.
£45.00Select options This product has multiple variants. The options may be chosen on the product page
Smooth Is Fast Hoodie Drop
Smooth Is Fast might be the most mature phrase in the Chicken Strips line-up.
It is easy to make speed look dramatic. Hard braking, messy throttle, late corrections, big movements, lots of noise. It feels quick from the inside because everything is busy. But anyone who has spent time watching a genuinely good rider knows the truth: the quick ones often look calm.
That is what this hoodie is about. Smoothness is not boring. Smoothness is control. It is rolling on cleanly, picking the right gear, reading the road early, and letting the bike do its job. It is not fighting the machine. It is not turning every corner into a wrestling match. It is making the ride feel almost effortless because the work has already happened in your head.
As a design, Smooth Is Fast has a sharp kind of restraint. The phrase does the heavy lifting, and that suits the message. It does not need to be cluttered because clutter would fight the point. The hoodie feels like something for riders who have grown past needing every ride to look wild.
There is also something nicely universal about it. Track riders understand it. Road riders understand it. Drivers understand it. Even outside motorsport, the idea holds up. The best work often looks simple because someone has removed the wasted movement.
This drop is for the rider who values precision. The one who knows a clean exit matters more than a heroic entry. The one who has learned that calm hands and clear eyes usually beat panic and noise.
Smooth Is Fast is a hoodie with a lesson built in, but it wears like a statement. No lecture. Just a truth that riders recognise.
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Throttle On Hoodie Drop
Throttle On is a phrase with momentum in it.
It catches that moment after the decision has been made. You have seen the road, read the space, settled the bike, and now it is time to drive out. Not panic. Not ego. Just that clean, satisfying pull when the throttle opens and the whole ride moves forward.
That is why the hoodie works. It is direct without feeling empty. It has the language of bikes built into it, but the message is bigger than machinery. Throttle On is about getting out of hesitation. It is about committing when the moment is right. It is the opposite of sitting in your own head for too long.
The design sits well in the Chicken Strips world because it has attitude and utility at the same time. Riders know the phrase immediately, and non-riders still understand the feeling. The front/back setup gives it proper drop presence: enough punch to stand out, enough simplicity to stay wearable.
There is also a rhythm to it. Throttle On sounds like something you say under your breath. It belongs in the same mental space as clipping a visor shut, pulling gloves tight, and rolling away from the kerb. It is not complicated, and that is the point. Some designs do not need layers of explanation. They just need the right phrase, placed with confidence.
This hoodie is for the rider who likes forward motion. The one who knows the difference between rushing and committing. The one who has learned that the best rides are not only about where you go, but about the exact moments you choose to move.
Throttle On is simple, sharp, and ready to leave the lay-by.
£45.00Select options This product has multiple variants. The options may be chosen on the product page
Ride The Clutch Hoodie Drop
Ride The Clutch has a grin built into it.
Every rider remembers the early awkwardness. The bite point. The stall. The overthinking. The tiny panic when the revs are wrong and the bike suddenly feels like it has opinions. Clutch control is one of those things that becomes invisible once you learn it, but getting there is part of the initiation.
This hoodie plays with that memory. The phrase has enough rider-specific meaning to feel like an inside joke, but it is broad enough to carry attitude on its own. It can sound like bad habit, survival technique, or stubborn commitment depending on who is wearing it. That ambiguity is what gives it life.
The drop does not try to be too polished. It should not. Ride The Clutch works because it has a bit of garage-floor personality. It belongs with scuffed boots, first bikes, group chat jokes, and those stories people tell after they have become just competent enough to laugh at themselves.
There is something generous about that kind of design. Not every hoodie has to present the rider as perfectly smooth and composed. Sometimes the better angle is the human one. The one that remembers learning, fumbling, improving, and acting like you meant to do it all along.
As a piece, Ride The Clutch has an easy kind of confidence. It is not trying to be the serious performance statement of the range. It is the one with character. The one for riders who like their clothing to carry a bit of humour without turning into a novelty item.
This drop is for anyone who has ever stalled in front of people and survived the embarrassment. Which is to say, almost everyone worth riding with.
£45.00Select options This product has multiple variants. The options may be chosen on the product page
Fuel Up And Carry On Hoodie Drop
Some rides are built around the road. Some are secretly built around the stops.
Fuel Up And Carry On understands that. It is a hoodie for the petrol station pause, the coffee you pretend is enough breakfast, the quick check of gloves and phones, the group deciding whether to head home or take the longer route. Every rider knows that little reset. The bikes tick as they cool, everyone gets half a sentence into three different conversations, and then someone says the thing that keeps the day moving.
The phrase has a practical charm to it. Fuel up. Carry on. Nothing dramatic, no grand speech, just the basic rhythm of a proper ride. It catches the endurance side of riding culture: not heroic, not glossy, just people making miles and memories one stop at a time.
As a hoodie, it brings a lighter tone to the range. Not every drop has to be about lean angle, pace, or road discipline. This one is about the ritual around riding. The bits before and between the exciting parts. The habits that make a ride feel like a ride.
That is what makes Fuel Up And Carry On easy to wear. It is a rider design without being too technical. It feels casual because the moment it describes is casual. You can wear it at the meet point, on a food run, in the garage, or on a day when the bike stays parked but the mood is still there.
This drop is for the riders who know the fuel stop is part of the story. Fill the tank, sort yourself out, laugh at something stupid, and keep moving.
Fuel Up And Carry On is simple, good-natured, and very much about the long way home.
